Criminal Investigation Division Anti-Corruption Campaign
Creative Master Concept for Ad Campaign

Criminal Investigation Division Anti-Corruption Campaign
Creative Master Concept for Ad Campaign

The Criminal Investigation Division (CID) launcheda Corruption Prevention Campaign, as part of the activitiesof the newly instated Anti Corruption Crimes Division, in Manama, Bahrain. Our job was to design and create integrated communications approach employing the following tools to help make the public aware of corruption's impact on society today, and convey different messages encouraging individuals to report any incident of misconduct. The following images were first proposals of lamp-posts and street ads promoting hot lines and encouraging action to take place.